Southeast Washington
Corwin Beverage / PepsiCo
I served as the Marketing Director for Corwin Beverage, which owned two alcohol distribution businesses, a micro market business and a coffee company: Kendall’s Craft Beverages, Browar Polska, Crave Micro Markets and Revolt Coffee. I led a marketing team of 16 people that included an in-house print shop and tailored marketing services for some of the small, craft beverage companies we distributed. Corwin was recently acquired by PepsiCo.
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My team won three Graphic Design USA awards, including the design of Orange Whip Hazy IPA for Fortside Brewing, one of the small craft breweries we supported.
Corwin’s first tradeshow, “Spring Thing” featured over 30 vendors and hosted close to 400 guests. This educational tradeshow included a photo booth, raffle prizes, local food, and a wide rand of of beverage tastings to connect makers with buyers.
I designed and deployed systems of efficiencies and leverage for marketing, sales (including 3 monthly magazines for our customers) and operations. This includes an online POS ordering website, project management software, event & resource scheduling website, new product & vendor on-boarding programs.
The launch of Revolt Coffee, a specialty-grade brewed coffee for gas stations and C-stores. The community loved it and we proceeded to sell whole bean in local Walmarts and specialty grocery stores, throughout Southwest Washington.