Worldwide
Cup of Excellence & Alliance for Coffee Excellence
I served as the marketing and membership manager for Alliance for Coffee Excellence (ACE) and Cup of Excellence (COE) from 2013-2015 and then joined again as the Managing Director for Marketing & Membership from 2020-2023.
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I directed marketing, sales, sponsorships and various programs for both global nonprofits. I helped to launch the first ever Ethiopia Cup of Excellence, Ecuador Cup of Excellence and Indonesia Cup of Excellence. I also refreshed the ACE brand and National Winner program, helped to grow the business over 20%. From 2020-2023, Cup of Excellence auctions continued to break records in its 20 years of existence. See this CNN article for more.
To further connect and engage with the global network of producers and buyers, I launched a new ecommerce website with new merchandize and tools. I also launched a new annual magazine (digital and physical print).
I formed new partnerships to increase visibility and brand engagement including with NBA star Jimmy Butler & Big Face Coffee, cupping bowl with ORIGAMI, Grinder trophy with COMANDANTE, and more.
I created Oregon’s first coffee proclamation in 2022.
To promote the many women working in coffee, I created annual, month-long celebrations for women in coffee. Here’s a re-cap in Barista Magazine.
Photo: Lucia Maria Da Silva Dias of Fazenda Santa Alina in Brazil, one of the featured female producers